20 million orthodontic cases per year: What the numbers really reveal
Every year, 20 million new orthodontic cases start worldwide, but the real story lies beneath that number. Contrary to popular belief, clear aligners still represent only 25% of global treatments, while brackets hold a commanding 75%. Even more striking, one single company controls over half the aligner market. So who fills the gap? And what does the "missing middle" mean for the future of orthodontics?