Building a private label aligner brand is one thing. Running one efficiently is another.
Most brands source their treatment planning and manufacturing separately. And the gap between those two steps is where cases get complicated. Each time a case moves from treatment planning to production, information can be lost, timelines slip, and refinements add up. For a brand doing 50 cases a month, even a 20% refinement rate means 10 extra rounds of production. That cost rarely show